Cookie Policy.
This page explains what cookies and similar technologies exsensic.com uses, why, and how you control them. "Cookies" here includes pixels, tags, local storage and similar technologies placed on your device by us or by third parties such as Meta and Google.
SEE Exsensic Website and Meta Ads Compliance Setup Guide.pdf
1. What cookies we use
| Category | Tools | Purpose | Retention | Needs your consent? |
|---|---|---|---|---|
| Strictly necessary | Website hosting, form security tokens, cookie consent record | Make the site work, protect forms from abuse, remember your cookie choice | Session or up to 12 months | No |
| Analytics | Google Analytics 4, Google Tag Manager | Understand how visitors use the site so we can improve it | Up to 14 months | Yes |
| Advertising | Meta Pixel and Conversions API, Google Ads tag, LinkedIn Insight Tag | Measure which ads lead to enquiries, build retargeting and lookalike audiences, limit how often you see an ad | Up to 13 months (platform default) | Yes |
| Functional | Embedded video players, chat or booking widgets | Remember preferences and enable embedded features | Up to 12 months | Yes |
2. Third parties who set cookies through our site
Meta and the other platforms below use cookies and similar technologies to measure and target advertising. They act under their own privacy policies, which also explain how to opt out of personalised ads:
| Third party | Used for | Their policy and controls |
|---|---|---|
| Meta (Facebook, Instagram) | Meta Pixel, Conversions API, lead ads measurement, retargeting | Meta Privacy Policy and Ad Preferences |
| Analytics, Tag Manager, Google Ads conversion tracking and remarketing | Google Privacy Policy and Ads Settings | |
| Insight Tag conversion tracking and matched audiences | LinkedIn Privacy Policy and Ad Settings |
3. How to control cookies
- Cookie banner. When you first visit we ask whether you accept analytics, advertising and functional cookies. Strictly necessary cookies are always on. You can change your choice at any time using the "Cookie settings" link in the footer.
- Browser settings. Every browser lets you block or delete cookies. Blocking strictly necessary cookies may stop parts of the site working.
- Platform controls. Use the links in section 2 to manage personalised ads on Meta, Google and LinkedIn, or the industry opt-out at aboutads.info.
- Mobile devices. iOS and Android let you limit ad tracking in your device privacy settings.
4. What happens to the data
Analytics and advertising data is held by the platform concerned, mostly on servers outside South Africa, under the safeguards described in section 7 of our Privacy Policy. We see aggregated reports and, where you have submitted a form, the details you gave us. We do not combine cookie data with your identity unless you submit a form or become a client.
5. Changes and contact
We update this page when we add or remove a tool. Questions go to Jean Stemmet, Information Officer, at jean@exsensic.com.